why does amazon not tell me what i did wrong? cannot review

While they may seem like a nuisance, they have the potential to mislead consumers about the quality of products. How to detect fake reviewsįake reviews started proliferating several years ago, but show no sign of letting up, Khalifah says. Sephora and Steam's parent company, Valve, didn't immediately return requests for comment. 'We estimate more than 90 percent of inauthentic reviews are computer generated, and we use machine learning technology to analyze all incoming and existing reviews 24/7 and block or remove inauthentic reviews,' the company said. After the supplement didn't work, he realized many of those positive reviews were fake.Īmazon said it uses a combination of investigators and automation to root out inauthentic reviews. 'You need a lot of good positive reviews to convince people to check out their products,' said Khalifah, who wrote a software program to detect fake reviews after getting tricked himself by glowing reviews for a sleep supplement. Manufacturers are eager to earn 5-star reviews that can push their products to the top of a search result on Amazon, for instance, with some turning to trickery to make their products stand out. The fake reviews threaten to undermine the credibility of retailers struggling with the influx, according to Fakespot, which uses algorithms to look for patterns of deception in reviews.

'My advice is to be very skeptical' when reading online reviews, said Saoud Khalifah, CEO of Fakespot.

About a third of reviews on makeup retailer Sephora and video-game service Steam are also unreliable or fake, the analysis discovered.30 percent of Amazon reviews are fake or unreliable, the study found.52 percent of reviews posted on are 'inauthentic and unreliable,' Fakespot estimates.

The growing problem of fake online reviews 01:22įake reviews are increasingly prevalent across many top retailer websites, according to a study from Fakespot, which analyzes online customer reviews for fake or unreliable reviews.

Why does amazon not tell me what i did wrong? cannot review